Wednesday, February 4, 2009

US: First to market, Sundia’s True Fruit organic arrives in stores


Responding to consumer demand for organic produce, Sundia Corporation, today announced that True Fruit Organic, the only fruit cup on the market filled with ready-to-eat, organic fruit grown without pesticides or synthetic fertilizers, can now be found in supermarkets. The cups come with a spork (combination fork and spoon).



“We developed True Fruit Organic for consumers committed to organically-grown food,” said Brad Oberwager. “Our fruit is packaged in clear containers to let them see the quality of the fruit which tastes as good as it looks, and we pasteurize to eliminate all safety concerns. It is now easy and convenient for organic food consumers to eat the recommended two servings of fruit per day.”

According to Oberwager, studies suggest that about 90% of Americans don’t eat the recommended amount of fruit per day, and convenience is often the reason cited for not doing so. “It’s for these people that we developed True Fruit – people who want to eat right but lead such busy lives that eating well is often a challenge,” he said.

Consumer awareness of the health benefits of eating more fruits and vegetables has risen in recent years and with that has come an increased demand for cut fruits and vegetables. Sundia is the first produce company to introduce a line of fruit cups filled with organically grown fruit.

True Fruit Organic, packed in 10.75 ounce cups, comes in three wholesome and delicious varieties -- - mango, peaches, or pineapple. The cups retail for $1.99 each.

Publication date: 2/4/2009

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