Taiwan Magistrate Su Huan-jhih said yesterday that he will target top spenders when promoting the county's Irwin strain of mangoes during a trip to Japan. Su made the remarks at a news conference prior to his scheduled departure for Japan tomorrow to promote the fruit, of which a first batch of more than 500 kg was undergoing the quarantine process.
Su is expected to take part in a series of promotional activities in department stores and hotels in Tokyo, Osaka and Hokkaido during his six-day visit.
Su said the Irwin mangoes will "target top-spending customers," adding that a case of just three mangoes will be sold from 2,800 yen (US$28.40) to 6,300 yen, depending on quality. Every case will include a Japanese introduction to the fruit, as well as stay-fresh bags, Su said. Su said the county government worked with international delivery operators last year to send their products directly to the customers in a "direct delivery from Taiwan" system.
Source: etaiwannews.com
Publication date: 6/10/2009
No comments:
Post a Comment